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October 4, 2005
 Fall is now upon us, (though hard to tell with this beautiful summer like weather!) and many of us are re-examining how our sites have served us over the past year. It is a time to reflect on the effectiveness of your past web site performance.
Who is visiting your site, what pages are they viewing?
Have you successfully reached the targets you were hoping to achieve? Over the past year, I was amazed to see the high percentage of site owners whom I spoke with who really couldn't pinpoint the returns that they were getting from their web site. Many didn't even realize that there are ways to measure this performance. Yet, they had spent lots of money up front for development and continue monthly to keep this wonderful business tool going.
The question, I beg to wonder as a web consultant -- are we in the industry doing enough to educate site owners of the potential returns that our sites should be commanding? Have we shown them how to optimize the site to build on it's revenue potential? One way InSite Creations has achieved bringing site owners up to speed, is to offer a service called site assessments. It is an opportunity to examine your site as it is now, review your overall business purpose for the site, and see where the gaps may lie, and why you aren't reaching your intended goal for the site.
We review and examine your site from three main perspectives:
- How the visitor views your site?
- How the competitor views your site, and where you are positioned amongst your competitors.
- How the search engines see your site? Or do they?
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If you are wondering about your site performance or lack of, now is the time to examine, work out the corrections, and start the next year off on the right foot.
So next year at this time, you can be smiling at the measured results, rather than scratching your head wondering -- shouldn't there be more to this new technolgy!
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What's coming up Next?
Sign up for the upcoming courses held at Sheridan College in October and November. The topics include:
 Step by step planning to an effective web site
How to choose and set up a domain name
How to choose and work with a web developer
What costs are involved?
Turning viewers into qualified prospects, and then converting them to clients
How to optimize your site to the top of the search engine with ZERO cost?
Register now, because classes are filling up quickly!
Working on your email campaign?? -- Take a look at this cartoon,
"The HTML versus Text debate"
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How we can Help You:
Learn how to put your site to the top of the search engines with zero dollars
-- a practical hand's on implementation to higher rankings
» Book your assessment and get positive results now!
Newsletter Deployment Service
for only $25/per deployment !!!
-- an efficient, easy to use client relationship building program. You write your content, we format it to brand you, and will send it to your mailing list.
» View some screen shots
Want to sell online?
-- The most effective, secure and capable online e-commerce solution customized for your business.
» How can this benefit you?
Take action:
Share your success story with us! |
Share a success story –
how the web Helped Our Organization!
IDA Ontario a non-profit organization created an informational web site to speak to the families and professionals dealing with those who suffer from dyslexia. One of the key components of the site, was to be able to reach out to the community and invite guests to attend a 1st year annual conference.
“The web site opened doors to our community”, exclaimed the President, Sally Shearman, as it was able to reach a lot more people than our committee could do face to face. “We had well over 250 people attend, and was able to create a good profit margin to help continue to support the efforts of the organization and the families. Majority of our registrations came from online. ” |
