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E-Business Publications Recently Published

A year ago, after 4-months of extensive research, planning, writing, editing, and rewriting, my colleagues, Susan Baka & Allyson Ward of Bay Communications, Liz Valentine of Valentine Dimensions and myself worked collectively to produce 8 publications and PowerPoint presentations for the Ontario Ministry of Economic Development & Trade eBiz section of their website. This week [...]

New Facebook Timeline Cover Rules

Revised rules regarding FB cover image: If you recall when Facebook rolled out the new cover image there were tons of rules to adhere to, but this week, these rules have changed. So what are the new rules: We still have restriction cannot have more than 20% of text in the image. Tool All other [...]

Tips for Choosing WordPress Plugins

What is a plugin: A plugin is a small program that extends the functionality. There are FREE ones and premium ones. It is safest to download ones recognized by WordPress. Things to look for when choosing a plugin to use: 1. Check for last time updated 2. Does the developer care enough to brand his [...]

Speaking of linking – what makes a quality link?

Certainly not “click here” or “read more“. These descriptive links say nothing.  When calling a user to take action, use meaningful, brief text links, ones that provide information when said out of context. For example, To download the Quality Link Tip Sheet, click here. change it to: Tell me more about the Quality Link Tip [...]

Usability and SEO tip: Link Titles to Help Users Predict Where They Are Going

If you find you have links that have no particular identification names, such as page numbers, as in the example shown in the image, consider adding a “Title” tag to the link, a descriptive, keyword rich title tag that not only tells the viewer what the link is about, but also the search engines will [...]

Choosing a Professional Web Design Company

When choosing a professional web design company to design your web site, it is important that you ask the following questions: Are they using template designs or custom designs? Not all designers work specifically with web. Many will either download an existing template or then just fill in your information – this makes it difficult [...]